It seems Google, in it’s planned grab for ecommerce space, has rolled out it’s NEW ‘Bidirectional Encoder Representations From Transformers‘, or BERT for short. BERT has learned how to read! Instead of picking out few words in search terms, Google can now interpret the entire sentences using natural language processing to analyze queries.
Although Google is lowballing this change and claiming site owners should not notice a difference or reduction in traffic, we have noticed a few changes. Ecommerce owners are claiming a reduction in Google rankings or out right elimination. There seems to be a mysterious reduction in Amazon and eBay presentations. Ebay listings seem to have been banished completely over to Bing.
Is this the beginning of a war on Amazon, a way to coupe some more ad spend … or both? Read more on Buzzfeed